Conducting Your Skilled Nursing Facility Risk Analysis: Last year, HIPAA privacy, security and breach notification rules were made applicable to healthcare providers, payers and clearinghouses. The HIPAA Security Rule establishes national standards to protect individuals’ electronic personal health information that is created, received, used, or maintained by a covered entity. The Security Rule requires appropriate administrative, physical and technical safeguards to ensure the confidentiality, integrity, and security of electronic protected health information.